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LinkedIn

LinkedIn is a powerful platform for professionals looking to advance their careers and connect with potential employers. By implementing a job checklist, LinkedIn can provide users with a valuable tool that helps them stay organized and focused throughout their job search.

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"Create a tool that assists job seekers with their search for an ideal work opportunity."

This project was created as part of a 5 day Hackathon organized by Thinkful, to tackle an issue current job seekers face daily during their job hunt and come up with a solution. 

I was the sole designer on the team alongside 2 engineers. I was responsible for the product design and UX/UI experience for the app. Whilst the Hackathon was short, some key achievements listed below:

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My Role

  • UX Research

  • UX Design

Tools

  • Figma

  • Illustrator

  • Notion

  • Prott

Timeline

  • 5 Days

Deliverable

  • Website add feature

Background

Since its inception in 2003, LinkedIn has grown significantly. Over the years, LinkedIn has become an essential tool for professionals providing opportunities for networking, job search, and career development. In addition to its many innovations over the years, A simple job checklist implementation can help users identify patterns in their job search and make more informed decisions about the types of jobs they apply to.

Statistics suggest that job search overwhelm is a common issue that many job seekers face. Without a checklist or other tools to help stay organized and focused, job seekers may experience even more stress and difficulty in their search for new opportunities.

"With over 850 million registered in over 200 countries and territories. Nearly 30% of LinkedIn subscribers are recruiters."

- Reid Hoffman

The Problem

The job search process can be overwhelming. With so much information to manage and so many steps in between, it’s easy to forget what needs to be done, when it needs to be done.

The Solution

Implement a job search checklist to help job seekers stay organized, focused, and on top of their job search process. Allowing the search for new opportunities much more efficient and effective.

My Process

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Understanding the Problem

Since we were on a short timeline, we decided it would be best to rely on quantitive research and gather statistical data already available. We started by conducting a brainstorming workshop with the team to uncover pains felt by individuals. Followed by gathering data online from credible sources.

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Product vision & Solution

These statistics suggest that job search overwhelm is a common issue that many job seekers face. Without a checklist or other tools to help stay organized and focused, job seekers may experience even more stress and difficulty in their search for new opportunities. By providing structure, organization, and a sense of accomplishment, a to-do list or checklist can help individuals stay focused, prioritize tasks, and achieve their goals more efficiently.

Checking the competition

To see what was already available to current job seekers, we did some market research on competitors to investigate the current features and checklist type tools they offered while also gathering inspiration about what we liked and aligned with our proposed addition of a checklist.

Understanding the User

I designed a user persona to summarize the study findings and address the question of who we are designing for and who the potential users would be. Next there's an empathy map to assist you sympathize with possible consumers and consolidate observations from the research phase. Followed by a User Journey, showcasing the emotion and thought process a user goes through while achieving the set task. This also served as a reference during the design process.

Mapping the Application

To provide a clear understanding of the steps a user takes from the start to end of implementing a checklist on the platform, I decided to map out the user's flow.

Sketching the Solution

Based on the above paint points identified, I worked towards  sketching up some basic wireframes to lay a foundation to the design process and support the mapping I had created earlier.

Pushing Pixels

I mocked up low-fidelity wireframes to create the first digital structure of the application. This involved establishing a standardized visual hierarchy.

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Usability Testing

Before moving on to creating high fidelity frames, I conducted usability testing with primary users to validate whether the designs would solve their problems. I wrote a script including a scenario asking the user to creating a checklist for a recent job they applied to, overall the feedback was positive:

 

 

 

"As a current job seeker, this would make me feel less anxious and stressed about the application process."

"This checklist will make my life so much easier during job hunting and filling out multiple applications throughout."

"I love being able to add any of my own steps to the checklist rather than having a general template."

Style Guide

I wanted to stay as close as I could to LinkedIn's website elements so I used screenshots of the website to recreate some of the features. I wanted the final product to feel as real as possible for users to fully immerse themselves during the experience.

Validating the Design

At this time I decided to put the components from my design phase together and present a deliverable. We were able to successfully implement 75% of the designs and delivered a presentation at the end of the hackathon to a panel of judges. We took home 2nd place for the Best Experience and Design Award at the end of the night.

Takeaways

I had a really enjoyable experience at this hackathon. I was extremely fortunate to have worked with some incredibly bright and talented engineers to come up with a product in a short period of time. 
Some key Takeaways:
  • The best designs come from collaboration.
  • Design thinking is key to effective products.
  • First impressions last.
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